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My Work

• Contact Me

Context

ASV, a European car parts supplier, needed a complete overhaul of their outdated website to improve traffic, modernise their brand presence, and streamline customer enquiries. The new platform required a secure CMS, easy content management, and room for future expansion across trade and internal portals.

Process & Approach

• Designed the full website experience in Figma and presented it to ASV’s leadership for approval.• Developed the site in WordPress using Elementor, building UI components based on a custom visual design system.• Created an engaging video-based landing page, clear calls-to-action, and interactive UI elements that reflect ASV’s corporate identity.• Implemented enquiry forms that route different request types to the correct internal teams.• Built and tested the site on a staging domain before launching and continued optimisation using Microsoft Clarity insights.

Context

Food is central to cultural participation, yet travellers with dietary needs often face stress, limited options, and communication barriers abroad. Existing online advice is fragmented and unreliable, leaving a gap for a cohesive digital solution that supports safety, confidence, and inclusion. This project explores how UX research can translate these lived challenges into an empowering travel experience.

Process & Approach

• Conducted an online ethnography of Reddit communities to understand the real-world experiences of dietary-restricted travellers.• Identified key pain points—anxiety around food safety, inconsistent labelling, limited awareness among hospitality staff, and social pressures during shared meals.• Mapped insights into design opportunities focused on preparation, real-time support, and clearer communication.• Designed task flows, wireframes, and interactive prototypes addressing navigation, restaurant discovery, translation, and menu-scanning.• Iterated through testing and refined the IA, clarity of dietary filters, and feedback states to reduce errors and increase user confidence.

Context

Social isolation is a growing issue in dense urban environments, where people often share physical space but lack meaningful interaction. Connectico was developed as a semester-long design project to explore how portable, technology-enhanced installations could foster social engagement in public settings.

Process & Approach

• Conducted field research, online ethnographies, and observational studies to understand barriers to urban connection.• Mapped behavioural insights into opportunity areas and ideated concepts for inclusive, low-barrier interaction.• Developed task flows, service blueprints, and experience prototypes focused on playful, curiosity-driven engagement.• Iterated through user testing to refine interaction affordances, accessibility considerations, and installation touchpoints.

Context

ASV Euro Car Parts sought to expand into new sectors: mechanical, electrical, lubricants, logistics, tools, vehicle sales and hire, while maintaining the equity of their established brand. A parent identity was needed to house current and future subdivisions, communicate diversity, and support clearer organisational structure without losing ASV’s recognisable heritage.

Process & Approach

• Explored typographic direction and brand architecture strategies rooted in ASV’s existing identity.
• Designed a descriptive horizontal logo for external communication and clarity across varied industries.• Created a simplified, stacked variant for internal signage, installations, and compact applications.• Balanced boldness and recognisability to ensure the new brand stood out while remaining connected to the original ASV identity.

Context

Office environments are heavily influenced by seasonal and environmental changes that can increase short-term illness and employee absenteeism. Facilities managers often lack clear, actionable insight into how IEQ fluctuations impact health, budget, and operations. Qwota was developed to provide an intuitive, data-driven tool that reveals risks, monitors performance, and guides strategic decisions across weekly, quarterly, and yearly timelines.

Process & Approach

• Mapped a full end-to-end workflow for facilities managers, creating four interconnected dashboard components: Quarterly Monitor, Budget Monitor, Yearly Monitor, and Next Quarter Action Panel.
• Framed the visualisation around deviation from ideal ranges, making risks immediately visible and eliminating noise from raw data values.• Combined fortnightly IEQ data (humidity, globe temperature, airflow, pollutants) with AI-derived sick-day projections to uncover correlations and seasonal patterns.• Iterated on feedback by removing redundant views, unifying weekly and quarterly insights, adopting a professional grid layout, and adding tooltips for clarity.• Designed the interface to support both short-term tasking and long-term strategic planning, integrating narrative annotations and clear risk highlights.

Context

Eastern Suburbs Automotive relied heavily on phone enquiries, resulting in slow bookings and inefficiencies for both staff and customers. Their outdated website lacked engagement, clarity, and functional booking pathways. The goal was to create a modern, high-performing site that encouraged online conversions while automating key workshop processes.

Process & Approach

• Designed a sleek, modern interface using side navigation, sticky scrolling, and a dynamic video hero section to increase engagement.• Implemented clear, repeated calls-to-action across a single-page architecture to guide users toward booking.• Built an automated booking handler where users enter their number plate, validated through an API.• If matched, the system dynamically pre-fills vehicle make and model, reducing friction and improving accuracy.• Collected essential service details and automatically included VIN/engine data in the confirmation email sent to the workshop.• Designed a confirmation flow with directions to the centre and triggered dual notifications: one to the customer and one to the workshop.